Pénélope TOMASI - UEFASenior marketing BI, data & CRM manager
I’m focused on being a world class and innovating leader in digital marketing, CRM and data management strategy.
For 20 years, I've been fortunate to experience various digital environment, from very local to highly global, from startups to public organizations, from retail to sport right holders organization.
At UEFA, I am driving a strategic data transformation from technology to monetization, and I lead the direct to Fan marketing.
I build high performance teams that are result oriented, data driven and deliver best in class operations. I drive change with highly positive attitude and communicative dynamism.
My areas of expertise include:
- Data Management to enable single customer view and accurate segmentation to support marketing operations
- Audience and Customers insights researches to enrich analytical data and customer profiles
- CRM strategy: using data to segment consumers and build customized journeys to drive engagement
- Building a CRM friendly tech stack by selecting the right tools to enable business cases. I ran RFPs for Identity platforms, CDP and Marketing Automation tools.
- Digital Marketing Strategy and Implementation for customer acquisition, development and retention
- Industries: Retail, Travel, Print, Classified and currently Sport
